ENERGY BBDO - CHICAGO, IL

Orbit Gum gifs

There’s no point in wasting unused footage from a shoot! We aimed to let this extra footage shine as a part of any conversation. A few simple zooms, accidental moments during the shoot, and a few cheeky captions expanded the reach of the brand by 3.1M+ viewers.

(Part of Orbit Time to Shine campaign)

My Role:

Utilize footage from shoot & create on-brand captions
Editing, Animation & Copy