American Egg Board
ENERGY BBDO - CHICAGO, IL
CAMPAIGN:
Building on an existing campaign to increase awareness about the many dishes that can be made using eggs outside of breakfast time, we came up with eye-catching characters that like their eggs prepared in particular, form-fitting recipes.
MY ROLE:
Concepting characters & matching dishes
Ideating alternative / less common channels for messaging
Creating Google Home interactive experience
Designing social posts
Our collection of over-the-top characters that love eggs prepared in their own special way.
(tap character to reveal dish)
Online Video
With a couple of our favorite recipes, we let our characters give a quick ‘how-to’ lesson on their recipe preparation. These videos were used on Instagram, Facebook, and Twitter.
Mini Videos
We also fed the online community a few visual gags to let our other characters express their love for their dishes (Yes - we know they’re cheesy)
We attached recipe directions to some delicious posts on Pinterest
