biospectrum hemp
madison, wi
BioSpectrum Hemp is a physician-founded company that manufactures and sells cannabis-derived hemp products. They struggled with antiquated branding, and in need of a brand makeover to reflect their target market.
Target market: Female, 35-55 y/o, New cannabis users, active, middle to upper class, trusts authority – wants doctor’s stamp of approval from a brand they can trust.
my role:
Create new logo & brand guide
Re-design packaging
Assist in website redesign
Create assets to use for ecommerce, email marketing, and social media
logo & rebrand
Previous branding
Pharmaceutical / sterile appearance | Lacking simplicity | Harsh colors
new branding
Natural, Clean & Simple | Utilizes same idea with hex and leaf | Softer, calming colors | Lifestyle photography
