Brand Re-design | Biospectrum Hemp

The rebrand

Biospectrum sells hemp-derived products with a doctor’s stamp of approval. Their problem was that the logo and packaging looked like something the doctor actually prescribed. They wanted to break out of the pharmaceutical aesthetic, and adopt one that appealed to their target market of suburban women between the age of 35-50. They needed to stay sleek, but appear more approachable.

I re-created their logo, brand guide, packaging, social and website graphics.