The brand

Ballet Nights is a London-based performance series that blends world-class talent with a fresh, variety-style format—featuring a live compère and a rotating cast of international stars. I developed the full visual identity, from logo and brand system to campaign posters, program booklets, social ads, animated billboards, and promotional materials. Each show begins with a tailored creative direction, anchored by the poster and rolled out across platforms.

The brand has since expanded into a broader creative universe—including New Voices (contemporary works), Behind the Scenes (a YouTube interview series), Jukebox (fan request board), Masterclasses (youth dance classes), and international editions in Australia, Malaysia, Romania, Glasgow. I continue to evolve the design system across all these touchpoints, including their parent brand, Fundamentally Dance.

Show Poster Design

program booklets

The Ballet Nights Programme plays a key role in the overall experience of each show. With a variety-show format, the mood, genre, and performers shift constantly throughout the evening. The programme helps audiences keep track of individual acts, understand the diversity of dance styles presented, and reflect more deeply on each performance. It’s both a guide and a keepsake—enhancing the viewer's appreciation while capturing the unique rhythm of the night.