Client: Ballet Nights LLC
Logo & Brand Identity. Print, Editorial & OOH
Industry: Performing Arts & Live Entertainment
The brand
Ballet Nights is a London-based performance series that blends world-class talent with a fresh, variety-style format—featuring a live compère and a rotating cast of international stars. I developed the full visual identity, from logo and brand system to campaign posters, program booklets, social ads, animated billboards, and promotional materials. Each show begins with a tailored creative direction, anchored by the poster and rolled out across platforms.
The brand has since expanded into a broader creative universe—including New Voices (contemporary works), Behind the Scenes (a YouTube interview series), Jukebox (fan request board), Masterclasses (youth dance classes), and international editions in Australia, Malaysia, Romania, Glasgow. I continue to evolve the design system across all these touchpoints, including their parent brand, Fundamentally Dance.
program booklets
The Ballet Nights Programme plays a key role in the overall experience of each show. With a variety-show format, the mood, genre, and performers shift constantly throughout the evening. The programme helps audiences keep track of individual acts, understand the diversity of dance styles presented, and reflect more deeply on each performance. It’s both a guide and a keepsake—enhancing the viewer's appreciation while capturing the unique rhythm of the night.
logo Design for affiliate programs
Fundamentally Dance is the parent entertainment production company of Ballet Nights. The organization aims to produce and invest in a complete ballet and dance business for global markets.
New Voices is all about spotlighting emerging choreographers and fresh talent in the world of contemporary ballet. Set in unexpected venues like Ministry of Sound, it mixes the energy of nightlife with bold new ballet works—creating a space that feels fresh, modern, and anything but traditional.
BN Masterclasses are intensive training programs for aspiring young dancers, typically ages 11-17, led by industry experts, choreographers, and stars from the Ballet Nights performances.
BN Behind the Scenes is a collection of video content that offers audiences a glimpse into the creation, rehearsal, and performance of the Ballet Nights program, which is a unique platform for classical, neo-classical, and contemporary dance presented up close and in a uniquely compèred format. This behind-the-scenes content often includes insights into the process of developing new works, interviews meeting the artists, and understanding the artistic vision behind the curated performances.