Client: Biospectrum Hemp
Logo Design, Brand Identity
Industry: CPG - Health & Wellness
The Rebrand
Biospectrum Hemp creates hemp-derived wellness products - which come with a doctor’s stamp of approval. The problem was that their packaging and branding looked like something the doctor actually prescribed and wasn’t suitable for retail. They wanted to break out the pharmaceutical aesthetic, and into one that appealed more to their target demographic (suburban women between the ages of 35-50). I needed to keep the sleek look, but give it a more inviting design that could be repurposed across a range of channels.
I re-designed the logo, brand guide, packaging, social and website graphics.
OLD LOGO:
product packaging design & digital imagery
BRAND Identity guide
Kitt Drewiske | Project Manager - BioSpectrum Hemp
“Working with Matt was an absolute game-changer. He was, without a doubt, one of the most talented graphic designers I had ever collaborated with. His creativity and attention to detail were second to none, and his ability to deliver work that was both timeless and forward-thinking was truly rare.
What set Matt apart was his genuine curiosity and deep commitment to understanding the brands he worked with. He didn’t just design—he immersed himself in the brand’s mission, goals, and values. He asked the right questions, wasn’t afraid to challenge the status quo, and brought a level of thoughtfulness and precision to every project.
Matt breathed new life into our brand, which not only elevated our visual identity but also boosted team morale and contributed to a noticeable increase in sales. His work sparked a renewed sense of energy and possibility across our organization.
I couldn’t recommend him more highly.”
