Brand Identity & Development | Ballet Nights

The brand

Ballet Nights is a London-based performance series that blends world-class talent with a fresh, variety-style format—featuring a live compère and a rotating cast of international stars. I developed the full visual identity, from logo and brand system to campaign posters, program booklets, social ads, billboards, and motion assets. Each show begins with a tailored creative direction, anchored by the poster and rolled out across platforms.

The brand has since expanded into a broader creative universe—including New Voices (contemporary works), Behind the Scenes (a YouTube interview series), Jukebox (fan request board), Masterclasses, and international editions in Australia, Malaysia, Romania, Glasgow, and beyond. I continue to evolve the design system across all these touchpoints, including their parent brand, Fundamentally Dance.