The Rebrand

Biospectrum Hemp creates hemp-derived wellness products - which come with a doctor’s stamp of approval. The problem was that their packaging and branding looked like something the doctor actually prescribed and wasn’t suitable for retail. They wanted to break out the pharmaceutical aesthetic, and into one that appealed more to their target demographic (suburban women between the ages of 35-50). I needed to keep the sleek look, but give it a more inviting design that could be repurposed across a range of channels.

I re-designed the logo, brand guide, packaging, social and website graphics.